Every business transaction will follow this chain.

As a business owner, you must be crystal clear on what is involved in each and every step of the way.

Problem – Solution – Packaging & Pricing – Promotion – Sales – Service – Result

Here’s a practical example below

The problem (I’m hungry).

– Your solution (Cheap food, good food, convenient food, healthy food).

– Your packaging and pricing (Will determine which one I will be interested in, and what I am willing and able to pay for it).

– You promotion (Will determine if you will get my attention).

– Your sales process (Will determine if I will buy after you’ve gotten my attention)

– Your service. (Will determine if I’ll remember you after eating and come back again).

The result = Money for YOU.

Read this again, line by line.

SLOWLY.