Every business transaction will follow this chain.
As a business owner, you must be crystal clear on what is involved in each and every step of the way.
Problem – Solution – Packaging & Pricing – Promotion – Sales – Service – Result
Here’s a practical example below
The problem (I’m hungry).
– Your solution (Cheap food, good food, convenient food, healthy food).
– Your packaging and pricing (Will determine which one I will be interested in, and what I am willing and able to pay for it).
– You promotion (Will determine if you will get my attention).
– Your sales process (Will determine if I will buy after you’ve gotten my attention)
– Your service. (Will determine if I’ll remember you after eating and come back again).
The result = Money for YOU.
Read this again, line by line.